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Topics may range from “Connecting a care team to effectively implement an individualized education plan” to “Elder-specific issues in care coordination.” We think unlocking potential and enhancing care outcomes includes keeping everyone informed of new and better ways to organize and coordinate care in patient-centric ways…

Why Does Patient-Centricity Feel So Elusive To CROs?

One of the biggest concepts in medicine and clinical trials these days is patient-centricity. Everyone wants to get to a place in medicine where the patient feels like they are a valued part of the medical team. Lots of healthcare systems have big ideas on how to get there. How are they doing? 


The same is true for CROs. Making clinical research feel as much like traditional medical treatment as possible means CROs have to mirror the things that trial participants like about it. It’s impossible for a trial participant to feel like patient-centricity is really happening in your clinical trial if nothing about your clinical trial feels like traditional medical treatment.


These Eight Principles Are The Recipe For Patient-Centricity 


According to Picker’s Eight Principles Of Patient-Centered Care, there are 8 tenents to follow in order to achieve true patient-centricity. Do you know what they are? 


The first principle is Patient Preferences. What has your CRO done to collect data on what your trial participants like and don’t like about how their clinical trial is going? Are you collecting soft data too or just survey questions? While creating and circulating survey questions is more convenient, asking open-ended questions and inviting more information may yield some critical information about how to improve patient-centricity. 


The next one is the Coordination and Integration of Care. This is a tough one. Many CROs are lacking the tools required to make this a reality for patient-centricity and CRAACO. CROs need to do more to work with the patient’s doctors and other stakeholders in care. Siloed approaches never achieve patient-centricity. Making the patient front and center means they are the point by which care revolves, not the other way around. 


Don’t forget Information and Education. This is a big one in the clinical trial space. Clinical trials have some interesting challenges when it comes to information and education, especially with blind and double-blind clinical studies. Still, the trial participant must be thoroughly informed of every outcome. The best patient-centric approach to Information and Education means stakeholders involved in care from all access points have the same information available to them as the patient does. 


You may think Patient Comfort may not apply to your CRO if the studies you are doing are virtual or decentralized. There are more ways to think about patient comfort more than you think. What you are able to provide your trial participant so they feel more physically comfortable says a lot. Excellent communication is key to making your decentralized trial participant feel more a patient than a guinea pig.


Emotional Support and Alleviation of Fear and Anxiety is probably one of the biggest challenges for CROs. Communication, communication, communication. How does that happen with so little staff? That’s where technology comes in. Having good communication tools for patients that keep the communication happening no matter where they are is critical.


Related to Emotional Support and Alleviation of Fear and Anxiety is Involving Family and Friends. Sometimes it’s the fear and anxiety of the participant’s emotional supports at home that need the most support! Keeping those lines of communication will bridge the gaps needed to make everyone involved feel good about your CRO’s CRAACO. 


Continuity and Transition usually pertain to stepping down medical treatment. There are other concerns trial participants might have that sound like the same thing. Sometimes your trial participant is going to refer back to their doctor, or other care professionals after their trial. Making sure your trial participant knows what post-trial looks like is a big factor in patient-centricity. Your trial participant needs to know what care looks like throughout the entire lifecycle of their trial. This is just another reason why communication is key in patient-centricity.


Access to Care might look a bit different from a CRO than a healthcare organization. Your trial participants need to know how they can get in touch with someone if a concern arises both in the trial or anything related to the trial once it’s finished. Who do they contact? How do they get in touch with someone? How long can they expect to wait for an answer? Access to Care means being upfront with communication expectations. Plan what to do if communication with someone for something urgent is not possible. 

Making Your Trial Participants Feel Cared For Is Patient-Centricity


Take care of your trial participants by giving them the tools to feel safe is what patient-centricity is all about. Instilling confidence in your CRO to be able to be there when they need them is what your trial participants need to feel secure. 


All of Picker’s Eight Principles for a CRO center around one thing; communication. Having a communication plan and a means to carry it out that is convenient and secure is all you need to ensure patient-centricity. eCare Vault is the first solution of its kind to create the right tools CROs need to make patient-centricity a reality. Communication, collaboration, and security are all yours on any smart device. If you’d like to find out how eCare Vault can help your CRO achieve patient-centricity, contact us today for a free consultation. 

Thank you for sharing!