When most patients hear the words, “clinical research,” there are a lot of things that could run through their mind. One of those things probably isn’t something related to mainstream healthcare.
Let’s face it, most patients are getting on board with clinical trials only because nothing else has worked so far. CRAACO sounds like a no-brainer to most in the space. Why isn’t it the next big thing in healthcare?
The smell that usually follows clinical trials around is the wafting odor that those who offer them are not really interested in the patient’s needs as much as proving their research. For patients who are out of options in the mainstream medical space, clinical research is the option that feels like the back alley of healthcare, offering something for a price.
That price could be your hopes of recovery, or what’s left of your health. Suffice it to say there is a lot of skepticism around clinical trials with patients. When you're desperate for a cure, you’ll do anything. Even if it smells like risk and possible failure. It doesn’t have to be this way.
CRAACO Is The Answer Skeptical Patients Are Looking For
Clinical Research As A Care Option should have been what clinical trials are perceived to be all along. Trouble is, they have never been thought of that way, and now that the clinical research industry is getting their minds around the idea of rebranding their work in this direction, the medical community and patients alike have been slow to take the corner to mainstream medicine with them. Why?
Patients have been slow to trust - Let’s face it. There isn’t much transparency when it comes to clinical trials. With good reason; you don’t want your competition getting wind of what you are doing with any real details that could spoil your surprise in the marketplace. But that informational vagueness translates into hiding something to potential patients.
No one wants to be thought of as the guinea pig for something that could be bad or would make them sicker than they started. If CRAACO is going to gather traction in the medical community, it has to be something potential patients feel good about participating in. It has to be something doctors encourage their patients to do, rather than offer it as a last-ditch effort.
Helping patients understand the trial process will go a long way in opening doors to potential patients and keeping them engaged for the whole trial:
- Help patients understand what will happen at each stage
- Offer them a place to ask questions and receive emotional support
- Provide former patient feedback about clinical trial experience
Offering information on what to expect, support for getting through the trial, and providing real solutions for how patients can get their questions answered quickly will go a long way to helping patients feel good about participating and increasing patient engagement and likelihood to stay. If CRAACO is going to be a real offering in the clinical trial space, it has to look a lot like the traditional healthcare practices that work.
Being clear about ethical practices - This is a big one. Too often, patients see clinical trials as where you go as a last resort, thus having to put up with shady practices. Shifting misconceptions away from iffy ethics will go move mountains with practitioners who could be encouraging their patients to participate in a clinical trial that could benefit them.
Over half of patients are going to the digital media to do their research when it comes to the illnesses that affect them and how to treat it. The other portion seek guidance from their practitioner to understand that you stand by good ethical practices and plainly posting it on your digital assets for all to see will help steer patients in the direction of your clinical trial instead of away from it.
CRAACO Can Help Doctors, Patients, and CROs Work Together
Imagine how successful your clinical trial would be if the treating doctor, patient, and CRO were all openly communicating and working together for care coordination that works? If CRAACO is to have any real impact in the medical community, it must join itself at the hip of the treating/referring physician who has been caring for the patient in the clinical trial all along.
How does that work? It today’s world of clinical trials it isn’t. Clinical trials are a myriad of paper. Bringing their data collection into the digital age and creating away for both patient and doctor to see progress is important in seeing clinical trials as merited healthcare.
eCare Vault is the first solution of its kind to offer the clinical trial community a way to store information, share it with everyone involved in the patient’s care in and out of the CRO, and be able to keep up with the communication so desperately needed by the patient. How would patient retention look in a clinical trial if everyone involved in patient care was included?
If you’d like to see more about how eCare Vault can work with your CRO to bring CRAACO to life in your clinical trials, contact us today.