When a patient decides to see if they are a candidate for a clinical trial, a lot of things go through their minds. The words alone can make someone feel apprehensive. Namely, what are they going to be subjected to? Will this clinical trial make them feel worse? What if it doesn’t work? Desperate situations call for drastic measures, some patients are looking at clinical trials because it is the only hope they have left for a better quality of life or even survival. While CROs are looking through all the information they need to determine if a patient is the right fit for their clinical trial, what do clinical trial participants wish CROs knew that might make a difference for them both?
CROs are always interested in making the most of the clinical trials for the participants. They take a lot of time to recruit them. Since what makes a clinical trial fail the most is never finding the right clinical trial participants to be able to conduct the study, the last thing they want to do is lose them. Everyone has a vested interest in making the trial experience the best one it can be. The issues lie mostly in communication and clinical trial participants feel like they are being heard. That being said, there are a few common things clinical trial participants will say they wish the CROs they were working understood from their vantage point.
If first we need to seek to understand, rather than be understood, it behooves every CRO to pay attention to what could make a difference in the current pool of clinical trial participants and the next one.
Clinical Trial Participants Need CROs To Understand A Few Things
“This is scary to me.”
There are plenty of drivers to get a patient to seek a clinical trial. One of those drivers is never boredom. Patients come to clinical trials looking for hope. Why? Because they have either run out of other treatment options or the ones they have are not working at well as they hoped. In the case of cancer treatments, often clinical trial participants in a cancer treatment clinical trial are out of options. That is a pretty scary place to be. Coming to clinical trial participants with the expectation that they will likely be afraid is a good place to start.
Scared people want to be reassured. They want to be heard. They want to understand from CROs why they don’t need to be afraid. If you can’t address their fears or the fears of their loved ones, they probably won’t end up participating or completing your trial. Come to clinical trial participants with compassion and reassurance. It matters. Even if they never verbalize fear, expect its there and treat them accordingly.
“Understand how I got here.”
Why someone is willing to be involved in a clinical trial goes beyond current diagnosis and medical history. Clinical trial participants are more than their medical records. They don’t just want you to know what you need to know to treat them. They want you to understand how they got here. How did they arrive at the conclusion this was the best road? Listen to clinical trial participants from and emotional perspective as much as a clinical one. They want to be heard. Listen. Understanding the emotions behind a willing clinical trial participant will help ensure trial completion and help better set the stage for future trials. If it is all about patient-centricity, focus on the clinical trial participant from all sides of the patient. You can tell people it’s all about them if you are not trying to understand what they need.
“I want my doctor to be involved.”
Most clinical trial participants have been working with their treating physician(s) for a long time. There is a lot of history built up. They have a relationship. They trust in the advice and watchful eye of their respected clinicians. It makes sense that they’d like their doctor to be clued in on what is going on in their clinical trial as much as possible. Short of their doctor being on hand, they’d like to keep their doctors in the loop. CRAACO means involving everyone involved in care. Clinical trials are no longer welcomed to be information silos anymore. Open communication with everyone involved in patient care makes CRAACO a reality. Communication with their treatment teams makes clinical trial participants feel safe. Secure participants finish trials. The ones who feel alone in this typically do not.
Help Clinical Trial Participants Feel Good About Your Clinical Trial With Great Communication Tools
The answer to every one of these clinical trial participant hangups is simple communication. CROs are often pressed for resources making the flow of communication a challenge. eCare Vault is the first solution of its kind to solve the communication challenges CROs face with their clinical trial participants and treatment teams. A 360-degree approach to communication and collaboration makes clinical trial completion a success. How does eCare Vault make this a fast reality for your CRO? Contact us today for a free consultation.