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How Technology Can Bridge The Communication Gap in Virtual Clinical Trials

Technology has come a long way in assisting the pharmaceutical industry in being able to reach more participants for clinical trials. This is especially true for participants who would want to participate but are unable to due to geography or transportation issues.

No one should have to do without something that could be life-changing purely due to logistics. The pharmaceutical industry agrees. Virtual clinical trials are now a real thing and they are catching on. It’s great that we can do more to help people through technology but how beneficial is it in the long run?

Clinical trials face two major challenges at any time. The first one is recruiting enough willing participants to make it worth running. CROs recruit the right participants for the trial. Not everyone who is willing is qualified.

Not everyone who is qualified ends up being willing in the end. Then there is the group that starts the clinical trial, but for varied reasons does not complete it. In any case scenario, it takes a lot to make for a successful clinical trial. It is much more so with virtual clinical trials.

Virtual Clinical Trials Face Challenges With Patient Engagement

Keeping people engaged long term in anything virtual is an uphill battle. Much more so with participants who may not be feeling well. Virtual clinical trials need to do their best to keep participants engaged and willing to stay connected.

For participants who do not feel connected to their clinical research assistants or the participant group in general, the likelihood for them to drop off is substantially higher than an in-person clinical trial.

What can be done for CROs to keep participants in virtual clinical trials engaged and feeling like they are a valued part of the trial? What kinds of best practices can be added to virtual clinical trials that keep patient engagement high and satisfaction at a maximum?

Communication is the key to patient engagement. When participants in clinical trials feel like no one cares to hear or listen, they end up going away.

For participants with chronic medical conditions, they are used to high communication and engagement from their medical care teams. The responsiveness of nurses at doctor’s offices is critical to patient care. They tend to expect the same kind of response rate from a CRO.

CROs are usually running staff count at a bare minimum. This makes patient engagement difficult to manage if the expectation of high communication is there. Improvements in communication are still the right road for making virtual clinical trials a success overall.

Technology will need to be implemented in the clinical trial workflow to aid in the barriers that keep clinical research assistants and trial participants able to engage as needed.

Better Use Of Technology Will Be The Winner In Virtual Clinical Trials

Technology is already being used in virtual clinical trials, but communication tools being used virtually is still lagging behind what it could be to make clinical trial workflow and patient engagement work together. Reporting is also a critical factor in workflow and patient communication.

Being able to store and mine soft data is one area of great improvement in virtual clinical trials. The success of a clinical trial depends on a lot. The key pieces of information in how well a drug really worked for the patient may just lie outside of clinical surveys and questions and more in their candid conversations with clinical research assistants if it is not captured and used.

Improving Workflow And Patient Communication Is Already Available To CROs

What if the missing pieces of technology that would improve clinical trial workflows, participant communication, and patient engagement was already available for CROs to use? eCare Vault is the first solution of its kind to combine all these critical pieces of virtual clinical trial success into one tool for anyone to use who is part of the patient’s care team; in and out of the clinical trial.

How beneficial would it be to virtual clinical trials and future participants if medical care teams were part of the patient communication process? How much more successful would patient engagement be if their doctors were helping them stay connected to the clinical trial process?

All of these scenarios and more can be a reality by implementing eCare Vault into virtual clinical trials today. Would you like to see how eCare Vault can help make sure your next round of virtual clinical trials is a success? Contact us today to sign up for your free consultation and demo today.

Thank you for sharing!