The biggest expense any BioPharma company or CRO has in any clinical trial is recruiting patients into clinical trials. There may be an ocean of people out there, but finding the few interested in your clinical trial is hard.
After you find interested patients, there comes making sure they are qualified to be in your study. Sometimes recruiting can feel more like a merry-go-round instead of gathering the right people for the task at hand. How do BioPharma companies or CROs manage it all and still leave the clinical trial participants feeling supported?
Patients have plenty of things in common that could be focused on and used to make them feel more at home in your clinical trial. What might be missing from your clinical trial strategy that could be included in your clinical trials that might make the difference? How do you collect that information over time?
Supporting Patients Starts With Understanding
What do clinical trial participants want from a clinical trial in the first place? How can we know if we don’t ask them? They may be willing to be a part of your study, but they aren’t going to stay if your treatment doesn’t match the expectations. Where do they come up with their expectations?
Asking patients what they are expecting from being a participant will tell a lot about whether or not a particular recruit has a high likelihood of staying involved in the clinical trial or not. Unmet false or lofty expectations can cause all kinds of problems for a clinical trial.
Asking the right medical questions to get to clinical trial participants is the first step. Steering the conversation to what clinical trial participants are expecting out of the clinical trial should be the next set of questions to determine the proper fit for the trial.
Communication, Communication, Communication For Clinical Trial Participants
If there is anything that makes everything fail stunningly it’s a failure to communicate well. Coming up alongside clinical trial participants and asking the right questions about expectations is being able to communicate the right response to the feedback. Ignoring those questions about expectations will haunt participant retention later. Don’t ignore the hard truths for the sake of numbers. It costs twice as much to keep recruiting new clinical trial participants. Do both sides a favor and be able to say, “You are the right fit, but we might not meet your needs for these reasons.”
Keeping a record of what was asked, what was responded to, and having the ability for both parties to refer to that communication later is a big win for clear communication. It also helps to be able to have that information available for anyone involved to reference later. Other parties who may hinder your clinical trial success that are indirectly involved are usually the clinical trial participant’s doctors and loved ones.
Being able to have transparency with the indirect parties involved in your clinical trial will be a big win for participant retention. How are you handling that now?
Collaboration Tools Are Essential For Winning WIth Clinical Trial Participants
Excellent communication, asking the hard questions, giving the honest truth back, and involving everyone is a good start to recruiting and retaining clinical trial participants. How about all the in-between communication as well? Clinical trials can span a long period of time. A lot of communication happens over that time frame if your clinical trial participants stay involved throughout the entire process.
Where is the communication being stored with your clinical trial participants now? How accessible is it to your clinical trial participants? Collaboration tools need to be in place to make communication a real asset to your clinical trials. Collaboration tools need to be all-encompassing, easy to use, and able to be accessed securely. Most EHRs are closed loops in communication, making collaboration outside of the organization impossible. This is especially true for clinical trial participants, their loved ones, and their doctors.
Transparency in communication means eliminating barriers, not putting them up. Security is a real concern, but it’s not impossible with the right solutions and policies in place.
eCare Vault is the first solution of it’s kind to offer real, secure, cloud-based collaboration that can happen from any smart device. What could your study team accomplish if communication, data storage, and transparency with clinical trial participants were as easy as using an app? It’s real. It’s ready, and it’s eCare Vault.
If you’d like to find out more about eCare Vault’s possibilities for your next clinical trial, contact us today for a free consultation. Put collaboration in the palm of your hand today!